Benjamin Moore Color Stories: 240 stunning new full-spectrum paint colors your customers will love. Unlike conventional formulas, the unique Color Stories palette does not use black or gray tints. Instead, more pigments—anywhere between five and seven—are incorporated per color (traditional methods generally utilize three pigments). These benjamin moore colors have greater clarity and purity, and are richer and more vibrant. This new palette is only available in Aura® Interior Paint. Because Color Stories hues are achieved with many pigments, each prescription is very complex and requires paint with a formulation that can easily support the increased pigments. Benjamin Moore Aura applies easily with excellent flow and leveling for a smoother, premium finished look. And it dries fast, allowing you to apply a second coat on the same day to save you time and money. Now you have something truly unique to offer your most color–conscious customers. With our exclusive pigments, base technology, and formulations, it's impossible to match our colors. We challenge anyone to try.

Benjamin Moore Aura is quite simply the finest paint we've ever made, offering the most advanced way to bring color to life. Using our exclusive Color Lock® technology Aura paint brings you discernably richer, truer color. Ben Moore Aura paint covers like no other, with even the deepest shades never requiring more than two coats.

"This paint is more on the expensive side, but you do get what you pay for. It is low VOC (volatile organic compound) and testers loved its appearance and ease of use in application. It scored excellent in stain resistance and is suitable for use in high moisture conditions, making it a great choice for your kitchen or bathroom.

"Good Housekeeping April 2010"

Bugsy April 2007